Design Graphics DESIGN GRAPHICS BRAND-BOOK
 Brand Book - Book contains a description and rules for the usage of corporate style, your logo, corporate identity and many other components. Many confuse the concepts of brand book and corporate identity, while this is not the same thing. Corporate identity embodies the regulation of the graphic and colors of advertising, business and image of the company and is only one part of the brand book. Options for the same brand book spread much wider. In addition to corporate identity, it is a collection of detailed information on the brand, its mission, the legend, positioning, requirements for packaging, product labeling and promotional materials. It helps the brand book skillfully designed to use elements of corporate identity, because, in relation to image and brand positioning, it is essential that all holders of the trade mark were made in the same style, and expressed the general idea. Brand book is a tool for marketing, brand managers and other professionals to help operate the common elements and the properties of the brand. Brand book may be different in structure and amount of information depending on the needs of each client. There are typically two types of brand book - for the company as a whole or for a specific product. The type of brand book defines its size and structure construction. Corporate brand book focuses on the systematization of all materials on the company, be sure to include a set of rules for the usage of corporate identity. Brand book of this type provides information about services offered by the company and its divisions and their activities. Brand book, designed for a product or product line, more directly aimed at the description of the brand, the same information about the company found it in the application form. Corporate brand book in addition to indicating the general standards of the trade mark, also contains information on the application of corporate identity on the product packaging and other promotional materials, the standards of the brand, their relationship and arrangement. This information is extremely important, especially if the brand has a wide assortment line, as well as in cases where it is produced in different regions or countries. Regardless of the type referred to a brand book, his main task is aimed at preserving the brand recognition of its distinctive features, the protection of exclusivity.
Each package development of brand book includes:
Example of Brand Book |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Download brief on the development of brand-book