Banner - it is above all thought-out idea. The idea of the banner is that it sends you a message not only informative, but also the energy that compels you to click on it.

Banner advertising - one of the main ways to increase the popularity of your web site. The degree will be attractive banner for your potential customers, directly affects the CTR banner. With banners and баннерообменных networks you have the opportunity to advertise your site, do not even investing money in advertising. Anyone caring about their popular site should have at least a few banners designed for different categories of visitors.

According to the size in pixels, banners can be very different, but the generally accepted standards are: 468x60, 120x60, 100x100, 88x31.

The format of a banner: GIF or Flash?
On display in most browsers, such as: Explorer, Opera, Mozila-GIF format more versatile than Flash. It appears everywhere.
Flash banner is visible only if the computer user plug-in for playing Flash files. On the effects of animation - Flash allows for more interesting effects. According to the volume in kilobytes - Flash technology makes it possible to achieve more compression to reduce file size.

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